Atelier Privé Collection
Instagram Launch Kit
Everything you need to launch the Atelier Privé collection on Instagram — visual templates, content calendar, hashtag toolkit, and celebrity partnership strategy.
Brand Guidelines
Visual Templates
Feed Post
1080×1080 or 1080×1350
Reel / Video
1080×1920 (9:16)
Story
1080×1920 (9:16)
Carousel
1080×1080 per slide
Ready-to-Post
Reveal Week Captions
La Flamme Céleste — Cocktail Ring
An 8-carat Ceylon sapphire crowned with Argyle pink diamonds. Born from stone, shaped by fire. #AtelierPrivé
L'Étoile du Soir — Statement Pendant
A 12-carat Colombian emerald, suspended in platinum and light. From the Muzo mines to your décolletage. #AtelierPrivé
Cascade Impériale — Chandelier Earrings
Padparadscha sapphires meet Paraíba tourmaline in a cascade of rare colour. Three tiers of extraordinary. #AtelierPrivé
Le Jardin Éternel — Heritage Bangle
A river of Colombian emeralds encircles the wrist in solid 18K gold. Inspired by the great houses. Crafted by Nathan. #AtelierPrivé
Rivière de Lumière — Tennis Bracelet
Burmese pigeon-blood rubies alternate with D-flawless diamonds. The tennis bracelet, reimagined for haute joaillerie. #AtelierPrivé
Le Souverain — Men's Signet Ring
A 5-carat royal blue sapphire set in architectural 18K white gold. For the modern gentleman who demands the extraordinary. #AtelierPrivé
6-Week Plan
Content Calendar
Week 1–2
Teaser
Slow zoom on black, gold text: 'Something extraordinary is coming'
3 macro gemstone slides — poll: 'Which stone speaks to you?'
6 black slides, each revealing one gemstone colour glow
Nathan examining raw emeralds, quick cuts to gem fairs
Countdown sticker to collection reveal date
2-second flashes of each piece — full teaser
Week 3
The Reveal
Piece I — Cocktail Ring (hero + 3 angles + provenance)
Piece II — Pendant rotating on dark background
Piece III — Earrings with celebrity stylist tag
Piece IV — Bangle on wrist, emeralds catching light
Piece V — Bracelet draping movement stills
Piece VI — Men's Ring, masculine luxury styling
Full collection — all 6 pieces together
Week 4–6
Celebrity Seeding
Macro influencer (500K+) — red carpet / event feature
Mid-tier creator (50-200K) — styled content with loaned piece
Bespoke commission event — behind-the-scenes with micro influencers
Gemstone origin stories, craftsmanship details, Nathan's journey
Instant Copy
Hashtag Toolkit
primary
gemstone
lifestyle
engagement
Partnership Tiers
Celebrity & Influencer Strategy
Macro
500K+ followers
Approach
Gift a piece for red carpet or premiere event
Deliverables
1 feed post + 3 stories + event tag
Mid-Tier
50–200K followers
Approach
Loan pieces for styled editorial content
Deliverables
2 reels + 1 carousel + story series
Micro
10–50K followers
Approach
In-store consultation event invitations
Deliverables
Story coverage + 1 feed post + behind-the-scenes
Outreach Template
Hi [Name],
We've created six extraordinary one-of-a-kind pieces for our Atelier Privé haute joaillerie collection. Each features gemstones personally sourced from Colombia, Sri Lanka, and the world's premier gem fairs.
We'd love to invite you for a bespoke consultation and collaborate on showcasing [Piece Name]. Would you be open to discussing?
Warm regards,
Nathan
Nathan Jewellers
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