Crafted with ♦ by Nathan Jewellers
Marketing Kit
Promote Luxe By Design™
Ready-to-post content ideas for promoting your AI ring designer online and driving in-store visits.
Online — Luxe By Design™
- ◆ Story series: "Design your dream ring in 60 seconds" — screen-record the AI generating a ring, post as Reel
- ◆ Before/After: Show the AI design vs the final handcrafted piece
- ◆ Poll story: "Which design do you prefer? A or B" — share two AI-generated options
- ◆ CTA post: "Try it FREE — link in bio → Design Your Ring"
- ◆ Customer journey: Show a customer's design → quote → final ring in a carousel
Sample Caption
"✨ Design your dream ring from the comfort of your couch! Our AI-powered Luxe By Design™ studio creates photorealistic renders of YOUR perfect ring. Try it free → link in bio 💍 #LuxeByDesign #CustomRingDesign"
In-Store — Ring Builder
- ◆ Reel: Film a customer using Ring Builder on the in-store tablet — "Watch them build their ring live!"
- ◆ Story highlight: Create a "Build Your Ring" highlight with clips from consultations
- ◆ Carousel: 5 slides showing the Ring Builder steps → final product on hand
- ◆ Behind-the-scenes: Jeweller reviewing Ring Builder specs before crafting
- ◆ Testimonial: Customer holding their ring: "I designed this using Ring Builder!"
Sample Caption
"💎 Step into our showroom and BUILD your perfect ring! Choose your diamond, setting, band — see it come to life before your eyes. Book your Ring Builder session → link in bio 📍 Woolooware Bay #RingBuilder #CustomEngagementRing"
📅 Weekly Content Plan
🔄 Mon
Transformation reveal (Before/After Reel)
✨ Tue
Luxe By Design — AI design showcase
🔨 Wed
Behind-the-scenes workshop footage
⭐ Thu
Customer testimonial + ring photo
💍 Fri
Ring Builder — in-store spotlight
💎 Sat
New arrivals or collection highlight
📸 Sun
Inspirational quote or lifestyle shot
Instagram Branding
Story Highlight Covers
Tap any icon to save it. Use these as your Instagram Story Highlight covers for a cohesive, branded profile.
💡 How to use: Screenshot each icon, crop to circle, and upload as your Story Highlight cover in Instagram.
Content Kit
Instagram Templates
Ready-to-use templates for posts, stories, and reels. Maintain consistent branding across all your content.
Product Showcase
PostProduct Showcase
1080×1080 square post for featuring a single product with price
Before & After
PostBefore & After
Side-by-side transformation reveal template
Customer Review
PostCustomer Review
Branded testimonial card with star rating
Story Announcement
StoryStory Announcement
1080×1920 story template for new arrivals & sales
Reel Cover
ReelReel Cover
Branded cover image for Instagram Reels
Quote Card
PostQuote Card
Inspirational jewellery quote with branded frame
💡 Pro tip: Use these templates with Canva or your photo editor. Match fonts to Cinzel (headings) and Inter (body) for perfect brand consistency.
Quick Guide
Instagram Best Practices
Profile Setup
- ◆Use your logo as the profile picture (circular crop)
- ◆Bio: Master Jeweller · Woolooware Bay 💎 Bespoke | NRL | Repairs
- ◆Add your Link-in-Bio URL: yoursite.com/instagram
- ◆Set category to 'Jewellery & Watches'
Content Strategy
- ◆Post 3–5 times per week for optimal engagement
- ◆Mix: 40% product shots, 30% behind-the-scenes, 20% transformations, 10% customer stories
- ◆Use Reels for before/after reveals — they get 2× the reach
- ◆Stories daily: polls, Q&As, new arrivals, workshop clips
Hashtag Strategy
- ◆Brand: #NathanJewellers #CraftedByNathan #NathanJewellersVIP
- ◆Local: #GoldCoastJeweller #GCLocal #AustralianMade
- ◆Niche: #BespokeJewellery #NRLJewellery #CustomRings
- ◆Use 8–15 hashtags per post (mix of sizes)